SEO Glossary - Part Two - B
Backlinks
Backlinks are links from other websites that point toward your website. Backlinks are extremely important in terms of SEO. The number of back links and their Anchor Text will effect your rankings with SERPS and your Google page rank.
If you want to check your back links then the two following tools will help.
Go to the google home page and type the following
link:website url (example link:www.jumbleworld.com)
The search will return a list of websites with backlinks to yours.
You can also use the yahoo site explorer tool.
http://siteexplorer.search.yahoo.com/
Type in the site URL and then click explore.
To get you back links you will need to click on the inlinks tab. When using the tool remember to exclude the links from your own domain.
Black Hat SEO
Black Hat SEO are practices that may increase your Organic Rankings but are frowned upon by the search engines and will get you banned from the results pages if you are caught.
The following are examples but not a complete list of Black Hat SEO practice.
Cloaking a page – showing one page to the search engines and another to web users.
Spamming forums or blogs
Excessive outbound links to websites that use high risk techniques or spam
Keyword stuffing (using keyword to often)
Hiding texts and links on a page (VIA CSS or text the same colour as the background)
Excessively cross-linking sites to increase link popularity from your own sites
Banner Ads
Banner Ads are the large image based adverts that appear on website and contain a backlink back to your webpage. Most banner ads are paid for and are placed in prime space on the website that is displaying the ad.
Broad Match
Broad Match is a term that is used in google PPC for keyword trigged adverts.
Broad match is the term used to trigger the most ads as it works in broad terms, so if the ad is for dog food, then it would be trigger for food for dogs, dogs diet etc. In Google PPC you can also set up exact and phrase match.
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