All in Anchor Command in Google - Smart Search

The all in anchor text is a very powerful tool for finding those websites that are using anchor text that you are attempting to optimise for.

The command is all "allinanchor:keyword"

For SEO Salisbury the general search returned 174,000 results.

For allinanchor:SEO salisbury the search returned 104,000 results.

I am looking to optimise for Moore Wilson Search Department - SEO Salisbury

Goggle Site Command - Useful Tip

This is a smart little video that show you how to use the "site" search in google.

SEO Glossary - Part Two - B

SEO Glossary - Part Two - B

Backlinks

Backlinks are links from other websites that point toward your website. Backlinks are extremely important in terms of SEO. The number of back links and their Anchor Text will effect your rankings with SERPS and your Google page rank.

If you want to check your back links then the two following tools will help.

Go to the google home page and type the following

link:website url (example link:www.jumbleworld.com)

The search will return a list of websites with backlinks to yours.




You can also use the yahoo site explorer tool.

http://siteexplorer.search.yahoo.com/

Type in the site URL and then click explore.
To get you back links you will need to click on the inlinks tab. When using the tool remember to exclude the links from your own domain.

Black Hat SEO


Black Hat SEO are practices that may increase your Organic Rankings but are frowned upon by the search engines and will get you banned from the results pages if you are caught.

The following are examples but not a complete list of Black Hat SEO practice.
Cloaking a page – showing one page to the search engines and another to web users.
Spamming forums or blogs
Excessive outbound links to websites that use high risk techniques or spam
Keyword stuffing (using keyword to often)
Hiding texts and links on a page (VIA CSS or text the same colour as the background)
Excessively cross-linking sites to increase link popularity from your own sites

Banner Ads

Banner Ads are the large image based adverts that appear on website and contain a backlink back to your webpage. Most banner ads are paid for and are placed in prime space on the website that is displaying the ad.

Broad Match

Broad Match is a term that is used in google PPC for keyword trigged adverts.
Broad match is the term used to trigger the most ads as it works in broad terms, so if the ad is for dog food, then it would be trigger for food for dogs, dogs diet etc. In Google PPC you can also set up exact and phrase match.

SEO Glossary - Part One A

SEO Glossary

Part One - A

Google AdSense

Adsense is the way in which website owners can publish Google ads on their own websites and earn money from each click through. The Google ads are related to the content of the website and they add value to the site content and allow you to earn money from your website

Ad Words

This is Google’s Pay Per Click (PPC) advertising program. The adverts are displayed in the sponsored listing and an advertiser is charged each time someone click on an advert and is taken to the webpage it is advertising. Advertisers have to bid on the keyword term that they are interested in. The higher the bid the higher the placing in the sponsored listing. It is the keyword search that triggers the advert.

Algorithm

Algorithm is the term given to the process that the Search Engines use to determine where a website will be displayed in the SERPs (Search Engine Rankings Page).

The search engine algorithm is a closely guarded secret but does contain the following elements:

• URL of webpage
• Title Tag
• Meta keyword and description tags
• HTML heading tags
• Body/Text content
• The number of links to the webpage
• The text used to link to the webpage
• Trust with the search engine
• Age of Website

Alt Tags

Alt Tags are used for display or describing a image. If the image cannot load it gives a text based description in its place. For SEO purposes the alt tag is used to place keywords in the page code.

The first part of the tag is the image file name, the second part is the alt image tag.

  src= "professionalpeople.jpg" alt="SEO services Salisbury " />

Anchor Text

Anchor text is the part of text that links back to a website. The anchor text is very important in Google. The text in the hyperlink is an important aspect of SEO.

a href = ”http:www.m-w.co.uk”> SEO Services Salisbury <

The text between the > < /a > is the anchor text

SEO Services Salisbury